After many years working full time in the medical field and part time with horses, Joanne turned her hobby into a profession. Over the past 30 years, she has owned, trained and shown many horses, ridden in the Pasadena Tournament of the Roses 14 times, and provided and managed animal performers for live events, film, print and television.
As owner of highly acclaimed Burbank, CA-based entertainment and event planning company Asman & Associates, LLC, Joanne has produced countless charity equestrian events, including Fiesta of the Spanish Horse, Festival of the Animals, and the Burbank Celebrity Tournament of Horses equestrian show, among others. She has coordinated and/or furnished entertainment (including animals, Olympic athletes, musicians, bands, dancers, etc.) for numerous events, including the annual Renaissance Pleasure Faire’s Equestrian Program, the Super Bowl, the NFL Media Super Bowl Party, Western States Horse Expo, The Nutcracker, celebrity fan appreciation receptions and large parties.
Joanne Asman (pictured with Traveler®) has been provider of USC's famed mascot since 2003.